1. The Perfect Elevator Pitch: In 20 Seconds or Less, Tell Me What You Do

    forbes.com (Oct 1 2013)

    1. One of the most difficult challenges is figuring out your elevator pitch. To complicate matters, markets, technologies, competitors and customer expectations change very quickly , so what worked six months ago might not work today. Explaining your product to get someone to that ah-ha moment in 20 seconds or less is not easy in the first place.

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